Marketing in action : high-profile sporting events in Britain /

Marketing in action : high-profile sporting events in Britain / Simon Hudson, Louise Hudson.

The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training.

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Hudson, Simon (Author), Hudson, Louise (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
London Organising Committee of the Olympic Games and Paralympic Games.
Hosting of sporting events > Economic aspects.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: GV721 .H83 2017
GV721 .H83 2017 Available

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