#Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams / Kevin Hull.

This study explored how student-athletes at UNC-Wilmington (UNCW) used Twitter to help save their swimming and diving teams from being eliminated. Both a series of interviews and a content analysis of 1,775 tweets by 25 athletes were conducted. The results suggest that athletes and advocates can use...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Hull, Kevin (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2014.
Series:SAGE Knowledge. Cases.
Subjects:

Internet

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Call Number: HM743.T95 H85 2014
HM743.T95 H85 2014 Available