The race to produce the world's cleanest car : company strategies / Robert Letovsky.
The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. Th...
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| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: |
| Summary: | The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. This lag was all the more disappointing as the United States government had backed a cooperative effort between the Big 3 to develop such vehicles for several years, and had invested several hundred million dollars in the initiative, apparently to no avail. This text examines the situation. |
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| Item Description: | Originally Published in: Letovsky, R. (2002). The Race to Produce the World's Cleanest Car: Company Strategies. Case 251. Washington, DC: Georgetown Institute for the Study of Diplomacy. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473968769 1473968763 |