The race to produce the world's cleanest car : company strategies /

The race to produce the world's cleanest car : company strategies / Robert Letovsky.

The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. Th...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Letovsky, Robert (Author)
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Strategic planning > Case studies.
Business planning > Case studies.
Automobile industry and trade > United States > Management > Case studies.
Industrial efficiency > Case studies.
Automobile industry and trade > Management.
Business planning.
Industrial efficiency.
Strategic planning.
United States.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HD30.28
HD30.28 Available

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