Another hotel on route 62 : room for a niche? /

Another hotel on route 62 : room for a niche? / Chris van der Hoven, Stephanie Townsend.

In late 2017, Wits Business School MBA student, Bulelani Moyo, pondered all the information he had gathered for a proposal he was considering putting to Jeff Miller, CEO of South African venture capital company Grovest, for investing in a new and innovative hotel concept in three locations on Cape R...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: van der Hoven, Chris (Author), Townsend, Stephanie (Author)
Format: eBook
Language:English
Published: London : Wits Business School, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Proposal writing in business > Case studies.
Hotels > South Africa > Western Cape > Marketing > Case studies.
Hotels > South Africa > Eastern Cape > Marketing > Case studies.
Target marketing > South Africa > Western Cape > Case studies.
Target marketing > South Africa > Eastern Cape > Case studies.
Hotels > Marketing.
Proposal writing in business.
Target marketing.
South Africa > Eastern Cape.
South Africa > Western Cape.
Case studies.

Internet

Full Text (via SAGE)

Online

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Call Number: HF5718.5 .V36 2018
HF5718.5 .V36 2018 Available

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