2010 FIFA World Cup : an analysis of South Africa's decision based on Keynes and game theory /

2010 FIFA World Cup : an analysis of South Africa's decision based on Keynes and game theory / Portia Pearl Siyanda Sifolo.

The 2010 FIFA World Cup event was a tremendous boost to the pride and confidence of Africa and its people. Credit should be given to South Africa for taking the leading role in marketing the event as African and not as South African. Such marketing strategy did not only ensure African ownership but...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Sifolo, Portia Pearl Siyanda (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2014.
Series:SAGE Business Cases.
Subjects:
World Cup (Soccer) > (19th : > 2010 : > South Africa)
World Cup (Soccer)
Hosting of sporting events > Economic aspects > Africa.
Hosting of sporting events > Social aspects > Africa.
Professional sports > Economic aspects > Africa.
Soccer > Tournaments > South Africa.
Professional sports > Economic aspects
Soccer > Tournaments
Africa
South Africa

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: GV721 .S54 2014
GV721 .S54 2014 Available

Similar Items