Digital business and electronic commerce [electronic resource] : strategy, business models and technology / Bernd W. Wirtz.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental as...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2024.
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| Edition: | 2nd ed. |
| Series: | Springer texts in business and economics.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5548.32
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| HF5548.32 | Available |