Transformative marketing : combining new age technologies and human insights / V. Kumar, Philip Kotler.
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences...
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| Online Access: |
Full Text (via Springer) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2024.
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| Series: | Palgrave executive essentials.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.125 .K86 2024
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| HF5415.125 .K86 2024 | Available |