Brand Antarctica : how global consumer culture shapes our perceptions of the ice continent /

Brand Antarctica : how global consumer culture shapes our perceptions of the ice continent / Hanne Elliot Fønss Nielsen.

"In Brand Antarctica Hanne Elliot Fønss Nielsen analyses advertisements and related cultural products to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present"--

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Bibliographic Details
Main Author: Nielsen, Hanne Elliot Fønss (Author)
Format: Book
Language:English
Published: Lincoln : University of Nebraska Press, [2023]
Series:Polar studies.
Subjects:
Tourism > Marketing.
Branding (Marketing) > Antarctica.
Nature in advertising > Antarctica.
Advertising > Tourism > Antarctica.
Stratégie de marque > Antarctique.
Nature dans la publicité > Antarctique.
Tourisme > Publicité > Antarctique.
HISTORY / Polar Regions.
SOCIAL SCIENCE / Media Studies.
Antarctica > Discovery and exploration.
Antarctique > Découverte et exploration.
Heroes in advertising
Table of Contents:
  • Heroic Antarctica : sponsorship and the selling of narrative in the age of heroes
  • In the footsteps of heroes : reprising and rethinking historic links
  • Cold weather branding : superlatives and survival on "Continent 7"
  • Purifying Antarctica : clean, wild and untouched
  • Fragile Antarctica : ice-washing and protecting the penguins
  • Destination Antarctica : tourism and the polar product
  • Conclusion : brand Antarctica, past, present and future.

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