Wine Management and Marketing. Responses of the Industry to Crises and New Expectations /

Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations / edited by Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin.

"With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also off...

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Bibliographic Details
Online Access: Full Text (via Wiley)
Other Authors: Cherit, Foued (Editor), Maurel, Carole (Editor), Amadieu, Paul (Editor), Hannin, Hervé (Editor)
Format: eBook
Language:English
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2024.
Series:Agriculture, food science and nutrition.
Subjects:
Wine industry > France.
Wine and wine making > France.

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Call Number: HD9370.5
HD9370.5 Available

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