Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.

Writing well is for school. Writing effectively is for life . Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six princip...

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Online Access: Full Text (via ProQuest)
Main Authors: Rogers, Todd (College teacher) (Author), Lasky-Fink, Jessica (Author)
Format: Electronic eBook
Language:English
Published: New York : Penguin Publishing Group, 2023.
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