Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Allen, Lawrence L.
Format: eBook
Language:English
Published: New York : AMACOM, 2009.
Subjects:

Internet

Full Text (via O'Reilly/Safari)

Online

Holdings details from Online
Call Number: LC149
LC149 Available