Survey & questionnaire design : Ipsos MORI / Wellcome Trust.
Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right w...
Saved in:
Online Access: |
Streaming Video (via SAGE) |
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Format: | Electronic Video |
Language: | English |
Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2017.
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Series: | SAGE video in practice.
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Subjects: |
Internet
Streaming Video (via SAGE)Online
Call Number: |
HM538
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HM538 | Available |