Survey & questionnaire design : Ipsos MORI / Wellcome Trust.

Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right w...

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Bibliographic Details
Online Access: Streaming Video (via SAGE)
Format: Electronic Video
Language:English
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
Series:SAGE video in practice.
Subjects:

Internet

Streaming Video (via SAGE)

Online

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Call Number: HM538
HM538 Available