Content analysis of email archival messages : why use software and how to train coders? / Norhayati Zakaria.

This study uses content analysis as a qualitative method, as an unobtrusive technique to observe intercultural communication during the decision-making process. The research question was as follows: Is there evidence of an influence of high-context and low-context cultural orientation on the decisio...

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Online Access: Full Text (via SAGE)
Main Author: Norhayati Zakaria, 1969- (Author)
Format: Electronic eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
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Call Number: P91.3
P91.3 Available