Digital marketing in sports [electronic resource] : global perspectives / edited by Brandon Mastromartino and James J. Zhang.
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport busines...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
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| Series: | World association for sport management.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
GV716
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| GV716 | Available |