Globalizing Asian religions : management and marketing / edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay.

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...

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Bibliographic Details
Online Access: Full Text (via Cambridge)
Other Authors: Smith, Wendy (Editor), Nakamaki, Hirochika, 1947- (Editor), Matsunaga, Louella, 1959- (Editor), Ramsay, Tamasin (Editor)
Format: eBook
Language:English
Published: Amsterdam, Netherlands : Amsterdam University Press, [2019]
Series:Global Asia (Amsterdam, Netherlands) ; 8.
Subjects: