Brands, geographical origin, and the global economy : a history from the nineteenth century to the present / David M. Higgins, University of York.
"This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extended my...
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| Online Access: |
Full Text (via Cambridge) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge [UK] ; New York :
Cambridge University Press,
2018.
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| Series: | Cambridge studies in the emergence of global enterprise
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| Subjects: |