Global competitive strategy / Daniel F. Spulber.

"Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reachi...

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Bibliographic Details
Online Access: Full Text (via Cambridge)
Main Author: Spulber, Daniel F.
Format: Electronic eBook
Language:English
Published: Cambridge : Cambridge University Press, 2007.
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