Marketing and smart technologies : proceedings of ICMARKTECH 2022. Volume 2 / José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović, editors.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 13, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, v...
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| Online Access: |
Full Text (via Springer) |
|---|---|
| Corporate Author: | |
| Other Authors: | , , , |
| Other title: | ICMARKTECH 2022 |
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2023.
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| Series: | Smart innovation, systems, and technologies ;
337. |
| Subjects: |