The product manager's desk reference [electronic resource] / Steven Haines.

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Bibliographic Details
Online Access:	Online Access (A-Z Journals and Newspapers)
Main Author:	Haines, Steven
Format:	Electronic eBook
Language:	English
Published:	New York : McGraw-Hill, [2014]
Edition:	Second Edition
Subjects:	Product management. Marketing. Product differentiation. Business forecasting. New products.

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