The digital marketer [electronic resource] : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson.
"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, di...
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| Online Access: |
Online Access (A-Z Journals and Newspapers) |
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| Main Authors: | , |
| Other title: | The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Subjects: |