Marketing 5.0 [electronic resource] : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...
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| Online Access: |
Online Access (A-Z Journals and Newspapers) |
|---|---|
| Main Authors: | , , |
| Other title: | Marketing 5.0: Technology for Humanity |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2021]
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| Subjects: |