Perspectives on Consumer Behaviour [electronic resource] Theoretical Aspects and Practical Applications / edited by Włodzimierz Sroka.
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the firs...
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| Other title: | Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Contributions to Management Science,
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| Subjects: |
Internet
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| Available Place a Hold |