The Reign of the Customer [electronic resource] Customer-Centric Approaches to Improving Satisfaction / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg.
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a s...
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| Main Authors: | , , , |
| Corporate Author: | |
| Other title: | The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2020.
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| Edition: | 1st ed. 2020. |
| Subjects: |