Event planning and management [electronic resource] : principles, planning and practice / Ruth Dowson and David Bassett.
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templat...
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| Online Access: |
Online Access (A-Z Journals and Newspapers) |
|---|---|
| Main Authors: | , |
| Other title: | Event Planning and Management: Principles, Planning and Practice |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, UK ; New York :
Kogan Page,
2018.
Ã2018 |
| Edition: | Second edition. |
| Subjects: |