Introduction to social media marketing [electronic resource] : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon].
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
Saved in:
| Online Access: |
Online Access (A-Z Journals and Newspapers) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Other title: | Introduction to Social Media Marketing: A Guide for Absolute Beginners |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wheaton, Illinois :
Apress,
[2017]
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| Subjects: |
MARC
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| 020 | |z 9781484228531 | ||
| 020 | |a 9781484228548 (online) | ||
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| 050 | 0 | 0 | |a HF5415.1265 |b .K3936 2017 |
| 100 | 1 | |a Kelsey, Todd, |e author. | |
| 245 | 1 | 0 | |a Introduction to social media marketing |h [electronic resource] : |b a guide for absolute beginners / |c Todd Kelsey ; [technical reviewer, Brandon Lyon]. |
| 246 | 2 | |a Introduction to Social Media Marketing: A Guide for Absolute Beginners | |
| 264 | 1 | |a Wheaton, Illinois : |b Apress, |c [2017] | |
| 264 | 2 | |a New York, NY : |b Distributed to the book trade worldwide by Springer Science + Business Media | |
| 264 | 4 | |c Ã2017 | |
| 500 | |a Statement of responsibility partially from cover. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics. | |
| 520 | |a Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Online social networks |x Marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 700 | 1 | |a Lyon, Brandon, |e reviewer. | |
| 776 | 1 | |t Introduction to social media marketing |w (OCoLC)ocn987282423 |w (DLC)2017945370 | |
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