Introduction to social media marketing [electronic resource] : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon].

Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

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Bibliographic Details
Online Access: Online Access (A-Z Journals and Newspapers)
Main Author: Kelsey, Todd (Author)
Other Authors: Lyon, Brandon (Reviewer)
Other title:Introduction to Social Media Marketing: A Guide for Absolute Beginners
Format: Electronic eBook
Language:English
Published: Wheaton, Illinois : Apress, [2017]
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