Brilliance Auto : a Chinese automaker with global ambitions / written by V. Namratha Prasad.
The case describes Brilliance China Automotive Holdings Ltd. (Brilliance Auto)'s growth initiatives in the Chinese and global auto markets. It begins with a brief history of the company and then talks about its JVs and its technology transfer agreements with major global automakers. The case al...
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| Online Access: |
Online Access (via Alexander Street Press) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Hyderabad, Andhra Pradesh] :
IBS Center for Management Research,
2010.
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