The wine industry / prepared by Andrew Inkpen and Rod Phillips.
This Wine Industry Note examines the wine industry as the basis for discussing how competitive advantage is created and how advantage can be lost when innovative strategies challenge the incumbent players. The wine industry in 2003 was in a state of transition. Historically, a plethora of products a...
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| Online Access: |
Online Access (via Alexander Street Press) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[Glendale, AZ] :
Thunderbird, The American Graduate School of International Management,
c2006.
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| Series: | Thunderbird case series.
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| Subjects: |