Branding : a very short introduction / Robert Jones.
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from p...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, United Kingdom ; New York, NY, United States of America :
Oxford University Press,
2017.
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| Edition: | First edition. |
| Series: | Very short introductions ;
527. |
| Subjects: |
Business Library - Stacks
| Call Number: |
HD69.B7 J66 2017
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| HD69.B7 J66 2017 | Available Place a Hold |