ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.
"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and ot...
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Full Text (via EBSCO) |
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| Other title: | Value space. |
| Format: | eBook |
| Language: | English |
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New York :
McGraw-Hill,
©2001.
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Internet
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| Call Number: |
HF5415.335 .M58 2001eb
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| HF5415.335 .M58 2001eb | Available |