A functional analysis of political television advertisements / William L. Benoit.
'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland :
Lexington Books,
2014.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
JF2112.A4 B46 2014eb
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| JF2112.A4 B46 2014eb | Available |