Sensory and consumer research in food product design and development /

Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion.

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Authors: Moskowitz, Howard R. (Author), Beckley, Jacqueline H. (Author), Resurreccion, Anna V. A. (Author)
Format: eBook
Language:English
Published: Ames, Iowa : Wiley-Blackwell, 2012.
Edition:Second edition
Series:IFT Press series.
Subjects:
Food > Sensory evaluation.
Commercial products > Testing.
Commercial products > Testing
Food > Sensory evaluation

Internet

Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: TX546 .M68 2012eb
TX546 .M68 2012eb Available

Similar Items