Visualizing marketing : from abstract to intuitive / S. Umit Kucuk.
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and ther...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2017.
|
| Series: | Palgrave pivot.
|
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415
|
|---|---|
| HF5415 | Available |