Multinational companies in low-income markets [electronic resource] : an analysis of social embeddedness in Southeast Asia / Dina Badry ; with a foreword by Prof. Dr. Li-Choy Chong.
Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...
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Full Text (via Springer) |
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| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
©2009.
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| Series: | Gabler research.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HD60.5.A78 B33 2009
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| HD60.5.A78 B33 2009 | Available |