The Chinese consumer market : opportunities and risks / Lei Tang.
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in Englis...
Saved in:
| Online Access: |
Full Text (via ScienceDirect) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford [England] ; Cambridge [England] :
Chandos Publishing,
2009.
|
| Series: | Chandos Asian studies series.
|
| Subjects: |
Internet
Full Text (via ScienceDirect)Online
| Call Number: |
HF5415.12.C5 .T364 2009eb
|
|---|---|
| HF5415.12.C5 .T364 2009eb | Available |