A behavioral approach to asset pricing [electronic resource] / Hersh Shefrin.

Behavioral finance is the study of how psychology affects financial decision making and financial markets. It is increasingly becoming the common way of understanding investor behavior and stock market activity. In this 2nd Edition Hersh Shefrin examines the reigning assumptions of asset pricing the...

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Online Access: Full Text (via ScienceDirect)
Main Author: Shefrin, Hersh, 1948-
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston : Academic Press/Elsevier, ©2008.
Edition:2nd ed.
Series:Academic Press advanced finance series.
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Call Number: HG4637 .S54 2008eb
HG4637 .S54 2008eb Available