The 3M model of motivation and personality : theory and empirical applications to consumer behavior / by John C. Mowen.
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for ̀Meta-theoretic Model of Motivation', this theory seeks to account for how person...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
[2000]
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.34 .M69 2000
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| HF5415.34 .M69 2000 | Available |