Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
[2014]
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| Edition: | Third edition. |
| Subjects: |
Business Library - Stacks
| Call Number: |
HF5415.1265 .R93 2014
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|---|---|
| HF5415.1265 .R93 2014 | Available Place a Hold |