Branding Canadian Higher Education. CBIE Research / Zainab Kizilbash.
The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international studen...
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Language: | English |
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2011.
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ED549854
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ED549854 | Available |