Branding Canadian Higher Education. CBIE Research /

Branding Canadian Higher Education. CBIE Research / Zainab Kizilbash.

The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international studen...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Kizilbash, Zainab
Corporate Authors: Canadian Bureau for International Education (CBIE) / Bureau canadien de léducation internationale (BCEI), Canadian Bureau for International Education
Format: eBook
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 2011.
Subjects:
Higher Education.
Foreign Students.
Foreign Policy.
Institutional Advancement.
Labor Market.
Knowledge Economy.
Student Recruitment.
Case Studies.
Public Policy.
Trend Analysis.
Enrollment Influences.
Enrollment Management.
Educational Change.
Educational Practices.
Change Strategies.
Foreign Countries.

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ED549854 Available

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