Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.

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Bibliographic Details
Other Authors:	Brown, Stephen, 1955 March 23-, Ponsonby-McCabe, Sharon, 1973-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2014.
Subjects:	Advertising characters. Marketing. Advertising campaigns.

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number:	HF6146.A27 B73 2014
HF6146.A27 B73 2014	Available Place a Hold