Saving the world for all the wrong reasons: Extrinsic motivation reduces favorability of prosocial acts [electronic resource]
When observing the prosocial acts of others, people tend to be very concerned with the reasons for act. A charitable donation motivated by concern for the charitable cause is seen as noble, while the same donation motivated by image enhancement is seen as disingenuous. In a series of six studies, pa...
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Format: | Thesis Electronic eBook |
Language: | English |
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2012.
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