Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.

This guide shows how to identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Cecere, Lora M.
Other Authors: Chase, Charles W.
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2012.
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Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: HD38.5 .C343 2012eb
HD38.5 .C343 2012eb Available