An integrative approach to innovation management [electronic resource] : patterns of companies' innovation orientation and customer responses to product program innovativeness / Nicolas Zacharias ; with a foreword by Ruth Stock-Homburg.
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the cu...
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Full Text (via Springer) |
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| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
©2011.
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| Series: | Gabler research.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HD45 .Z33 2011
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| HD45 .Z33 2011 | Available |