Understanding proactive customer orientation [electronic resource] : construct development and managerial implications / Dennis Herhausen ; with a foreword by Marcus Schögel.
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
©2011.
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| Edition: | 1st ed. |
| Series: | Gabler research.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.5 .H47 2011
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| HF5415.5 .H47 2011 | Available |