Towards effective place brand management : branding European cities and regions /

Towards effective place brand management : branding European cities and regions / edited by Gregory Ashworth, Mihalis Kavaratzis.

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Bibliographic Details
Other Authors: Ashworth, G. J. (Gregory John), Kavaratzis, Mihalis
Format: Book
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2010.
Subjects:
Place marketing > Europe > Case studies.
Brand name products > Europe > Case studies.
Product management > Europe > Case studies.
Geographischer Raum.
Image.
Identität.
Marketing.
Europa.

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Holdings details from PASCAL Offsite
Call Number: HF5415.12.E8 T696 2010
HF5415.12.E8 T696 2010 Available Place a Hold

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