A Synthetic Model of Mass Persuasion [electronic resource] / Charles W. Kneupper and Willard A. Underwood.
Mass persuasion involves a message production process which significantly alters or reinforces an attitude, belief, or action of the members of a large, heterogeneous audience. A synthetic communication model for mass persuasion has been constructed which incorporates aspects of several models creat...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1976.
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Internet
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| Call Number: |
ED123685
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| ED123685 | Available |