Image of Women in Advertisements A Preliminary Study of Avenues for Change /

Image of Women in Advertisements [electronic resource] : A Preliminary Study of Avenues for Change / Matilda Butler-Paisley, Ed.

The Center for Research on Women (CROW) at Stanford University along with the Communication Department, the Psychology Department, and the School of Education conducted a study on the image of women in advertising and suggested ways to improve women's image in the advertising media. With the ob...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Corporate Author: Stanford University. Institute for Communication Research
Other Authors: Butler, Matilda
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:
Advertising.
Change Strategies.
Commercial Television.
Communications.
Content Analysis.
Females.
Mass Media.
Publicize.
Sex Discrimination.
Sex Role.
Sex Stereotypes.
Social Change.
Television Commercials.
Television Viewing.
Womens Studies.

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Call Number: ED118107
ED118107 Available

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