Message Effects of Public Service Advertising [electronic resource] / Jerry R. Lynn.

Public service advertisements, disseminated via the mass media, have been credited with "positive attitudinal effects" in past research, but only certain kinds of such advertisements are really effective. Of the types of appeals used in television commercials--informative, emotional, "...

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Bibliographic Details
Online Access:	Full Text (via ERIC)
Main Author:	Lynn, Jerry R.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1973.
Subjects:	Advertising. Attitudes. Communication (Thought Transfer) Information Dissemination. Journalism. Mass Media. Public Affairs Education. Public Relations. Public Support. Publicize. Surveys. Television Commercials.

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Call Number:	ED083596
ED083596	Available

Message Effects of Public Service Advertising [electronic resource] / Jerry R. Lynn.

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