Measurement of the Credibility of Peers and Spouses [electronic resource] / James C. McCroskey and Others.
This study was designed to investigate the generalizability of source credibility scales across various types of sources and various types of subjects. Semantic differential scales from previous studies were used as an additional item pool for this study. Results of the work indicated that the facto...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1973.
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| Subjects: |
MARC
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| 100 | 1 | |a McCroskey, James C. | |
| 245 | 1 | 0 | |a Measurement of the Credibility of Peers and Spouses |h [electronic resource] / |c James C. McCroskey and Others. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1973. | ||
| 300 | |a 35 p. | ||
| 500 | |a ERIC Document Number: ED078467. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Conference of the International Communication Association (Montreal, April 25-29, 1973). |5 ericd. | ||
| 520 | |a This study was designed to investigate the generalizability of source credibility scales across various types of sources and various types of subjects. Semantic differential scales from previous studies were used as an additional item pool for this study. Results of the work indicated that the factor structure for source credibility for spouses and peers varies from one subject sample to another. There are 25 pages of charts containing results. (CH) | ||
| 650 | 0 | 7 | |a Attitude Measures. |2 ericd. |
| 650 | 1 | 7 | |a Attitudes. |2 ericd. |
| 650 | 1 | 7 | |a Beliefs. |2 ericd. |
| 650 | 1 | 7 | |a Credibility. |2 ericd. |
| 650 | 1 | 7 | |a Measurement Techniques. |2 ericd. |
| 650 | 0 | 7 | |a Personality Measures. |2 ericd. |
| 650 | 1 | 7 | |a Persuasive Discourse. |2 ericd. |
| 650 | 0 | 7 | |a Rating Scales. |2 ericd. |
| 650 | 1 | 7 | |a Semantic Differential. |2 ericd. |
| 650 | 0 | 7 | |a Semantics. |2 ericd. |
| 650 | 0 | 7 | |a Values. |2 ericd. |
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